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Tuesday, November 15, 2011

Learning to Make Logos

An important part of advertising for many companies is the use of logos. Logos are just pictures that represent that particular business, club, etc. A way to make sure that logos go along well with the companies purpose is to personalize the writing with something that relates to what that business does. An example of this is in Chilis' logo where the apostrophe is a chili pepper. The logo communicates its purpose by revealing something relating to the business or company that it represents.

For computer class this week we got to design our own logo. I chose to design a logo for my school's trick club. This is just a club that will learn magic and card tricks. My logo, shown below, communicates this purpose because the "i" in trick is a playing card. The colors I used represent Mercy, my school, because they are our school colors. I used a gray backdrop so the blue writing would stand out more. I used lines in my logo with the edges of the card. I used shape with the paw prints on the card. I used emphasis by using the playing card instead of an "i" putting emphasis on the fact that we do card tricks.

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