Ad Design

My original logo was for the Mercy Trick Club. This week I made an advertisement flyer that goes along with my logo. For my ad, I chose to promote an upcoming event for the Trick Club. This event is the magic show and I made a flyer advertising this event. The ad is shown below. The target audience for this ad is the students, faculty, and staff of Mercy Academy and the families of members of the club.

To make this ad I used the many tools of Adobe Photoshop. I used the gray scale tool to make the picture of playing cards black and white. I then used the paintbrush tool to color some parts if the cards blue to match the blue of my original logo. I used the text tool to write information about the event on my flyer. Next I used the paint bucket tool to fill the background with a color that would make the text stand out. I used the shape tool to add jaguar prints in the background to compliment the ones used on my original logo. I used the move tool to transfer my logo at the bottom of the flyer without having to recreate it. To match the colors of my original logo perfectly, I used the eyedropper tool. I used the crop tool to to crop off extra space not needed from the picture of cards I used in the center of my flyer. I used the rectangular marquee tool to select the part of my logo that I wanted to use in my flyer. I also used tools that helped make my writing stick out more. Finally since I made many mistakes, I used the eraser to get rid of the mistakes.

Learning to Make Logos

An important part of advertising for many companies is the use of logos. Logos are just pictures that represent that particular business, club, etc. A way to make sure that logos go along well with the companies purpose is to personalize the writing with something that relates to what that business does. An example of this is in Chilis' logo where the apostrophe is a chili pepper. The logo communicates its purpose by revealing something relating to the business or company that it represents.

For computer class this week we got to design our own logo. I chose to design a logo for my school's trick club. This is just a club that will learn magic and card tricks. My logo, shown below, communicates this purpose because the "i" in trick is a playing card. The colors I used represent Mercy, my school, because they are our school colors. I used a gray backdrop so the blue writing would stand out more. I used lines in my logo with the edges of the card. I used shape with the paw prints on the card. I used emphasis by using the playing card instead of an "i" putting emphasis on the fact that we do card tricks.